If/Then: How the Simulmatics Corporation Invented the Future by Jill Lepore is a thought-provoking and meticulously researched book that delves into the history of data science and its influence on modern society. Lepore takes readers on a journey through the rise and fall of the Simulmatics Corporation, a pioneering company that sought to predict human behavior through data analysis in the 1960s.
The book explores how Simulmatics used early computer technology and social science theories to analyze data and make predictions about various aspects of American life, including politics, elections, and social movements. Lepore sheds light on the company’s ambitious efforts to shape public opinion and influence political outcomes, highlighting the ethical and moral dilemmas that arose as a result.
Throughout If/Then, Lepore draws connections between the past and present, emphasizing the enduring impact of data-driven decision-making and the ethical questions it raises in our current world of big data and artificial intelligence. She prompts readers to consider the implications of data-driven decision-making, the potential for manipulation, and the need for responsible and ethical data practices.
In essence, If/Then is a compelling exploration of the history of data science, its pioneers, and its ongoing relevance in shaping our understanding of society and politics. Lepore’s book serves as a thought-provoking examination of the intersection of technology, data, and human behavior, challenging readers to critically assess the role of data in our lives and the decisions we make.
Pick up your copy here: https://amzn.to/45Q8P4F
What I am reading this week:
This book was recommendedh right when my sciatic nerve decided to stage a summer rebellion. Time to dive in and see if it can work some magic, making me feel like a sci-fi action hero instead of a sciatic-woe survivor!
From the Amazon description: “After decades spent working with pro-athletes, Olympians, and Navy Seals, mobility pioneers Kelly and Juliet Starrett began thinking about the physical well-being of the rest of us. What makes a durable human? How do we continue to feel great and function well as we age? And how do we counteract the effects of technology dependence, sedentary living, and other modern ways of life on our body’s natural need for activity?
The answers lie in an easy-to-use formula for basic mobility maintenance: 10 tests + 10 physical practices = 10 ways to make your body work better”
Pick up your copy and read/listen along here: https://amzn.to/3Zb6sra